Home page redesign for MORADAS
01 - OVERVIEW
Moradas is a community management software for the administration board of gated communities. The current customers are based in Mexico. The platform simplifies and accelerates administrative tasks (e.g., finances, due dates, reports) and facilitates improved communication with the residents.
02 - PROBLEM
The company needed help to introduce new features and a solution to attract/win more clients.
03 - MY ROLE
Redesign the home page (incl. subpages) and redesign the old logo
04 - APPROACH
I wanted the home page to tell a great story and to be easily skimmable. To grab the attention of the user, to be memorable, and to encourage conversions. Therefore, I was aiming to create a design system with the following traits:
- friendly, vivid, lively atmosphere
- clean and light interface
05 - FINAL DESIGN
The following design system represents the main characteristics of the website.
Desktop and mobile view of the landing page and one of the product pages.